Ford Trucks Enters the Scandinavian Market with a Strategic Move to Denmark
Following successful openings in important markets with the goal of spreading throughout Europe, Ford Trucks continues its strategic growth with Denmark.Ford Trucks with the Danish move; after Central, Eastern, and Western Europe, it now enters the Scandinavian market, bringing the total number of markets to 48.
Ford Trucks, which stands out with its engineering experience and 60 years of heritage in the heavy commercial sector, continues its global expansion with Denmark.
Following its expansion in Eastern and Central Europe, and back-to-back launches in Spain, Portugal, Italy, Belgium, Luxembourg, and Europe's largest markets, Germany, and France, continuing its growth strategy with Austria, Albania, and Estonia in 2022 Ford Trucks now stepped into the Scandinavian market with the Danish move and reached a total of 48 markets.
Ford Trucks, riding high in Europe with its broad product portfolio and innovative technologies, particularly its 2019 International Truck of the Year (ITOY) award-winning tractor F-MAX, will cooperate with FTD A/S in the Danish market, which is strategic in its plans to expand into northern countries.
Emrah Duman, Ford Trucks' Vice President, stated that the brand took significant steps toward long-term and strong growth by opening successive locations in key European markets.
“As Ford Trucks, we have left behind a year of records in line with our vision of 'creating value with the most efficient transportation solutions'. While we are breaking new ground, we are also writing a success story for 2023. We believe that Denmark, one of the markets with the highest quality and service expectations in the heavy commercial sector, offers important opportunities for our brand and we are very pleased to cooperate with FTD A/S, one of the leading and experienced organizations in the industry. We aim to create value for our new customers with all our products and services, particularly our internationally award-winning F-MAX, in collaboration with our partners” said Duman.
‘Ford Trucks aims to be in 50 markets by 2024’
Emphasizing that Europe is Ford Trucks' main export market and Denmark plays a crucial role in its expansion plans there, Duman said: “Denmark is a very important country as it connects Europe, Scandinavia, and the Baltic countries, connecting a market with more than a hundred million consumers. Furthermore, it is one of Europe's leading countries in terms of technology and innovation. Operating in this country is a critical step in both our operations and our global expansion plans. As Ford Trucks, we are not slowing down our growth plans in Europe; the Netherlands and Switzerland will be next, and our goal is to expand throughout Europe. By the end of 2024, we hope to have expanded our global operations to 50 countries."
Ford Trucks pioneers future’s sustainable transportation technologies
Ford Trucks, which has been serving in the heavy commercial vehicle industry for more than 60 years with the goal of “being the road mate who cares about customers and help their businesses thrive", has started a great transformation journey with zero emission, connected and autonomous technologies with the "Generation F movement". In this direction, the company introduced the 100% domestic electric truck, designed, and manufactured by Ford Trucks engineers, at the 2022 International Commercial Vehicle Fair (IAA) held in Hannover in 2022. The zero-emission, quiet, efficient new-generation truck also features connected and innovative technologies.
The electric truck demonstrates Ford Trucks’ commitment to achieving zero emissions in heavy commercial vehicle production by 2040. It also contributes significantly to the achievement of the target of 50% zero-emission vehicle sales to Europe by 2030. The electric truck will be on the road by 2024.
About Ford Trucks:
Ford’s only heavy commercial brand, Ford Trucks produce a range of vehicles including tractors, construction trucks and distribution trucks weighing over 16 tons. Our ‘2019 International Truck of the Year (IToY)’ award-winning F-MAX has brought critical acclaim and high global demand. Ford commercial vehicles’ proven track record of quality, durability and efficiency underpins Ford Trucks’ international product strategy based on the best total cost of ownership promise. At Ford Trucks, we combine more than half a century of design and production experience with expertise in market-specific product development, to engineer the main components of our vehicles, including the all-new engines. We currently operate across Europe, the Middle East, Africa and the CIS, and continue to grow our international network in 3 continents. Hundreds of thousands of trucks all around the world set out each and every day with the confidence that Ford provides. For more information about Ford Trucks and its products worldwide, please visit www.fordtrucksglobal.com.
